The 3DO Company Panasonic 3DO Interactive Multiplayer

About

The 3DO Interactive Multiplayer was the most ambitious console of the early 1990s — and one of the most expensive failures. Conceived by Trip Hawkins (founder of Electronic Arts) as an open-standard, multi-manufacturer platform that would do for gaming what VHS did for video, the 3DO launched at an astonishing $699.99 in October 1993. It had genuine technical merit, produced some impressive games, and pioneered the CD-ROM multimedia approach. But its price was fatal, and it was crushed by the PlayStation and Saturn within two years. Trip Hawkins founded The 3DO Company in 1991 with a radical business model: 3DO would design the hardware specification and license it to multiple manufacturers, who would compete on price and features — just like the VCR or DVD player market. Panasonic (Matsushita) was the primary launch partner, with Goldstar (later LG) and Sanyo producing their own models later. The 3DO launched on October 4, 1993 in North America. Panasonic’s FZ-1 model was an attractive, top-loading disc player. The $700 price reflected Panasonic’s need to profit on hardware (since 3DO’s licensing fees were minimal) — a fundamental flaw in Hawkins’ model. Console manufacturers traditionally sold hardware at or below cost, making up the difference on software licensing. The 3DO model gave manufacturers no incentive to subsidize the hardware price. Price drops followed — $499 by mid-1994, $399 by late 1994 — but the damage was done. When Sony’s PlayStation launched at $299 in 1995 with superior 3D graphics, the 3DO was effectively dead. The planned 3DO M2 successor was cancelled, and the 3DO Company transitioned to software development before filing for bankruptcy in 2003. The 3DO’s ARM60 RISC CPU at 12.5 MHz was complemented by two custom graphics co-processors for sprite scaling, rotation, and cel animation. The system excelled at 2D sprite manipulation and full-motion video but lacked dedicated 3D polygon hardware — a critical shortcoming as the industry shifted to

References

• Video Game Console Library↗